Archive for the ‘Marketing’ Category


What Is Marketing: Focusing on Niche Marketing

Most people ask “what is marketing” as if  it’s a single entity. The truth is that marketing is so huge in scope that it can be defined in a thousand ways. With the entry of online marketing, the scope went even larger. For this article though, we are going to focus on niche marketing which […]

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Marketing Management Operations

Marketing Management is the integration of marketing techniques so that it can be applied efficiently and effectively in the marketing operations of a firm. All the resources and activities of the firm which are marketing-related are also administered so that it is ensured that they are utilized in an efficient manner.

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Direct Marketing Pros and Cons

The following are forms of direct marketing: Do you remember being given a flyer by someone just outside a train station, advertising a local company recently opened? Do you remember getting some letter from a company listing its line of products that you may be interested in? Do you remember getting a phone call from […]

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Strategic Marketing Objectives

Marketing Objectives are an essential component in mapping out a good marketing plan.  This marketing plan would in turn be the guidepost when attaining the objectives being laid out. This would then trickle down to being able to achieve the goals of the company. In the end, it goes down to meeting the profit objectives […]

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